Research or Mood Boards

A good designer will look at existing and similar products to help produce their own ideas. A good way of starting this is by getting pictures of existing/ similar products and sticking them on a research or mood board. The information can be non-specific but theme related material. This information can help create a mood to begin designing.

Most people have seen these home improvement programmes on TV where the designer comes out with a board showing a complete ensemble of colours and patterns that will be used to complete the designs but they are not always readily identifiable as the finished product. The reason being it is there to provide the mood for the overall theme.

This is quite hard to explain but here is an example:
Consider an oriental Japanese or Chinese theme, think restaurant then try and get some information that produces the overall look, then stick them all on an A2 board.

You could have:

  • Menus
  • Martial arts
  • Colours
  • Text styles
  • Building styles
  • Promotional leaflets
  • Etc…..

Not all restaurant specific but all will give a similar oriental feel or mood to them.

These mood or research boards need to be evaluated, what do you like and dislike about each of the chosen pieces of information. How could you use that to help develop your own ideas etc…….

You must evaluate each part of the research board
  • What parts do you like, colours, shapes, sizes etc…
  • What don't you like and why?
  • Write down your thoughts then an overall conclusion to this piece of research.


Initial Specification

Market research Questionnaires

Design and Technology Home | Project Outlines | Task Analysis | Design Situation  - Design Brief | Initial Statement of Requirement (ISR) | Research | Initial Specification | Design Ideas | Cutting List & Plan of making | Testing and Evaluation
Reference guide for Design and Make It Graphic Products


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